Tag Archives | search engine results
Leveraging the SERPs

Leveraging the SERPs

The power of the web presents tremendous opportunities for any business model.  Search engines such as Google, Bing and Yahoo are used by consumers for research, shopping and competitor analysis on daily basis.  Visibility of your brand in these avenues serves as a crucial component in providing the necessary exposure for reach of target audience.  [...]

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Googling Yourself

I have been talking to many of my friends recently about personal branding. It is still a tough economy out there and they are having difficulties finding internships for this summer or permanent jobs after graduating with their MBA. When I talk with them, I explain the importance of personal branding both online and in [...]

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