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Leveraging the SERPs

Leveraging the SERPs

The power of the web presents tremendous opportunities for any business model.  Search engines such as Google, Bing and Yahoo are used by consumers for research, shopping and competitor analysis on daily basis.  Visibility of your brand in these avenues serves as a crucial component in providing the necessary exposure for reach of target audience.  [...]

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Cleaning Up Before Applying to College

Cleaning Up Before Applying to College

Are you thinking about going back to school? Maybe you are considering a masters degree or going back and finishing your bachelors. Or maybe you are really forward thinking and are a high school junior or senior reading this blog (if you are, you are awesome and well ahead of the curve). If you fit [...]

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The Power of Blogging

Many in personal branding (including myself) preach about the positive effects that a professional blog on a subject you care about can have on your personal brand. A blog is a great way to show that you are knowledgeable about a subject area and that you are employable in that field, could serve as a [...]

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Googling Yourself

I have been talking to many of my friends recently about personal branding. It is still a tough economy out there and they are having difficulties finding internships for this summer or permanent jobs after graduating with their MBA. When I talk with them, I explain the importance of personal branding both online and in [...]

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