Man Considering Career Choices

Being All Things to All People

Do you try to be all things to all people? This is probably the single biggest problem that my clients seem to have. The conversation usually goes a little something like this… Me: “What type of job would be ideal for you?” Job Seeker: “Well, I’ve doing X for the last five years, but I [...]

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Reviewing Your Social Media Presence – Facebook

Reviewing Your Social Media Presence – Facebook

I recently wrote about how to re-evaluate your LinkedIn profile for the new year. In this second post in the series, I am providing tips for cleaning up your Facebook profile. Reviewing your Facebook profile is especially important because many of us post so much personal information to the site. We are talking online with [...]

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Reviewing Your Social Media Presence – LinkedIn

Reviewing Your Social Media Presence – LinkedIn

As we start a new year, it is a great time to reflect on the year that was and set our goals for next year. In addition to coming up with resolution, I think it is also a great opportunity to review your social media presence and evaluate what worked last year and what didn’t. [...]

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Leveraging the SERPs

Leveraging the SERPs

The power of the web presents tremendous opportunities for any business model.  Search engines such as Google, Bing and Yahoo are used by consumers for research, shopping and competitor analysis on daily basis.  Visibility of your brand in these avenues serves as a crucial component in providing the necessary exposure for reach of target audience.  [...]

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Eying Your LinkedIn Profile

Eying Your LinkedIn Profile

Mashable recently posted a study of how people look at various social media profiles. They used eye tracking software to see where people’s eyes were drawn when looking at someone’s Facebook, LinkedIn, and Twitter profiles. The results of the LinkedIn profile analysis are interesting, but not at all surprising. The study found that people’s eyes [...]

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